Alicia Maria, Founder and CEO, The Wine Noire

Our CEO and Founder Alicia Maria is a dedicated social impact and conscious entrepreneur with 3 years of diverse wine industry experience and 20+ years of business experience.


After working as a wine ambassador for a major winery in St. Helena California, Alicia decided to fill the void in the male-dominated wine industry by creating The Wine Noire in Berkeley, California. The Wine Noire is a Social Impact and Cooperative company that uses an integrated approach to offer equitable resources and diversity & inclusion solutions to the wine industry.


Born and raised in Oakland, California and a lifelong Bay Area native, Alicia embodies the culturally and rich diverse mission and values of this region. In addition to having an exceptional professional background, she has an undergraduate degree in Business Administration and a Master’s Degree in Public Administration from California State University East Bay. Also, she has completed wine courses at the San Francisco Wine School and plans to complete additional wine education and wine business courses. 

Chief Legal Advisor

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Supply Chain and Logistics Manager

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 Communications/Sales/Marketing  Manager

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Human Resource and Inclusion Manager

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Wine Sourcing and Grower Relations Manager

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Director of Investor Relations

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